How Can AI-Driven Performance Management Enhance Underwriting Results?

How Can AI-Driven Performance Management Enhance Underwriting Results?

In Uncategorized by Roger Lewis

Full article with thanks to: mckinsey.com/industries/financial-services/our-insights/underwriting-talent-strategies-for-property-and-casualty-insurers

Fast-moving market conditions are putting new and more intense demands on underwriting. Updated talent strategies can help carriers meet this challenge.

In property and casualty (P&C) insurance, it is becoming increasingly important to find expert, judicious underwriting talent that can connect information from disparate fields to risks—especially as risks become more complex and the stakes get higher. However, the structure of the underwriting function at most carriers has not evolved to facilitate this work. The loss environment has changed profoundly as catastrophic events have become more frequent1 and as the economy has become more interconnected. At the same time, technological progress holds enormous promise as a supplement to human underwriting judgment. Effectively engaging with and addressing these trends will require a different kind of underwriting function.

Commercial midmarket, large, and specialty underwriters should become more like hedge-fund portfolio managers. Like hedge-fund managers, underwriters are required to be responsive to fast-moving changes, to combine technology and sharp judgment to distill diverse trends into individual risks, and to oversee often expansive portfolios. The underwriters who do these things best can create an information advantage and, thereby, an outsize commercial impact by focusing their expert judgment on areas of the greatest opportunity.

Insurers that want to counteract quickly evolving risks should update their talent strategies to attract, develop, and retain the best underwriters. This means not only refining the work underwriters do and how they do it but also developing their skills and helping them progress in their careers. Specifically, insurers should systematically support underwriters’ learning and development, empower them in their day-to-day work with simplified processes and technology-enabled tools to handle increasingly large books of business, measure performance and link it directly to incentives, and provide career paths that allow underwriters to focus on growing their underwriting expertise while progressing to more senior roles. Carriers that do not evolve will face talent gaps and an erosion of underwriting performance.

Underwriting in an increasingly complex world

Risks across P&C lines are becoming more complex, frequent, and severe, threatening carriers’ profitability. This shift makes the work of underwriting more demanding while also raising the stakes. At the same time, low interest rates—averaging 0.5 to 3.8 percent between 2010 and 2021—are putting additional pressure on underwriting performance. In this context, it is all the more important to combine judgment with a sharp eye for data and trends to properly select and price risks.

The risks facing underwriters have also evolved. For instance, litigation in the United States has driven up losses for directors and officers (D&O) coverage in casualty lines, and regulations in the European Union and the United States will likely support continued strong demand for cyber insurance. Even the structure of the global economy has changed: the largest publicly traded companies have grown, with the five largest public companies in the United States growing from a total valuation of $1.59 trillion in April 2001 to a valuation of $8.19 trillion in April 2021.2 These companies have multinational exposures and increasingly complicated supply chains that contain numerous and diverse risks, including risks related to intangibles such as intellectual property and reputation.

The changes are not entirely grim. Technological advances promise to fuel underwriting as a science. For instance, the rapidly declining cost of sensors used for the Internet of Things (IoT)—the average cost of an IoT sensor has fallen drastically in the past two decades—will help increase usage and generate more data that can reduce losses. In parallel, image-recognition accuracy rates for computer vision have already exceeded human performance. These tech tools create more—and richer—data points underwriters can use to understand loss potential, approach underwriting in a more analytical way, and supplement their own judgment.

Strategies to develop and retain talent

The underwriters who are best suited to tackle these broad trends will be able to work as hedge-fund managers do, leveraging data and analytics while applying their judgment to understand quick shifts in loss and pricing patterns. Underwriting leaders should respond systematically and evaluate their talent strategies to attract, develop, and retain the right underwriting talent. An effective learning and development program can ensure that underwriters stay informed about the ever-changing complexities of the market. A simple, agile approach to day-to-day work can free up underwriters for the highest-value activities. An adaptable performance-management system can engage and reward top talent. And career paths that allow underwriters to deepen their technical expertise while gaining recognition and seniority can help retain talent in the long term. These approaches are mutually reinforcing and should be part of a comprehensive talent strategy to keep underwriters from taking their skills to different insurers. (For an overview of the path to a refreshed talent strategy, see sidebar, “Talent strategy road map: Diagnose, design, and implement.”)

Learning and development

Underwriters’ training is typically limited to initial compliance-based training and informal on-the-job training because most carriers do not have defined continuous-education programs. For this reason, robust learning and development programs can be a strategic advantage and a differentiating factor to attract talent.

Continuous learning and development can help underwriters expand their thinking, stay up to date on trends as market conditions evolve, learn to manage larger books of business, and grow their underwriting skills and authority. (“Underwriting authority” refers to the scope of risks with which underwriters are allowed to work.) Underwriters usually develop their skills and instincts through their own experiences and from brokers, but continuous—and systematic—learning and development can help them stay updated on emerging risks and trends, from changing social norms to increased supply-chain complexity. Learning and development curriculums on the latest underwriting and analytic technologies can also inject more science into the art of underwriting.

Day-to-day empowerment and simple processes

In our experience, bureaucratic processes mean that many underwriters spend significant amounts time on nonproduction work, such as data entry.

To help underwriters focus on high-value work, carriers could transfer some tasks from underwriters to lower-cost underwriting assistants while monitoring and maintaining quality.

Encouraging underwriters and underwriting assistants to share knowledge and collaborate meaningfully can help underwriting assistants perform to the best of their ability and free up underwriters for the highest-value activities. Taking as many low-value tasks off underwriters’ shoulders as possible allows them to track and understand the nuances of macroeconomic, political, and even social changes that may affect pricing and risk. This structural support for the science of underwriting—particularly when coupled with updated technological tools and processes—frees up underwriters to practice the art of underwriting and proactively apply their judgment to larger portfolios, operating in a similar manner to hedge-fund managers.

Risk selection that produces positive business results requires consistent ways of working, as well as regular underwriting and quality-assurance processes. Our experience suggests that while most carriers want to work toward that goal, they have not yet determined which pricing factors underwriters should focus on. Current quality-assurance processes are often overly punitive and compliance-centred. They also fail to use results to inform ongoing risk selection and to price skills development for underwriters. Carriers should ask their in-house underwriting experts to use analytics to develop a point of view regarding the factors that are important for different types of risk. This foundational work can then become the basis of the organisation’s quality-assurance process.

Performance management and incentives

In our experience, many underwriters say they feel a lack of ownership over their underwriting results and that their performance and incentives do not seem to be related. Indeed, we have observed that incentives for performance, such as team bonuses for underwriting, are uncommon. Instead, most insurers we encounter determine bonus pools at the regional or business-unit level. As a result, high-performing underwriters may not get appropriate feedback in the form of compensation.

A high-quality performance-management system can accurately measure underwriting performance and link it to rewards and recognition that can improve retention, especially of top talent. This system should mimic what hedge-fund managers experience by emphasising ownership and accountability over portfolio performance. A bonus payout scheme that effectively differentiates among underwriters’ performance ratings can play an important role in rewarding high performers and conveying valuable feedback.

Long-term incentives will also be important in retaining top-performing underwriting talent. However, we have observed that long-term incentives are still typically awarded only to individuals in management positions.

Insurers can consider implementing long-term incentive programs that target high performers outside of management to increase retention of rising talent. Access to—and insights from—key performance indicators (KPIs) that are controlled by underwriters, such as the incidence of large losses, can further guide underwriters’ performance and learning. The key is to clearly communicate the organisation-level appetite for risk in a timely manner and in a way that is actionable for individual underwriters and their teams.

Transparent career paths that allow underwriters to grow within the discipline

Underwriters at many insurers must navigate legacy organisational structures with career paths that are opaque, depend on tenure, or rely only on filling open positions. Many insurers wait to hire or promote underwriters until there is an open position, often because of entrenched cost-saving strategies. Tenure requirements also constrain underwriters’ progression at many insurance companies, with minimum years of service at a given seniority level required before someone is eligible for promotion. And while most insurers have developed formal assessments of competencies for promotions and career progression, some insurers still lack formal links between performance ratings and assessed competencies and promotion, which can be problematic in a function that has a direct impact on carrier performance. The result is talent churn, as underwriters perceive that moving to a higher-level role at a different company is easier than getting promoted at their current organisation. Different organisational structures across business units or lines of business often add to the confusion.

Many expert underwriters are also forced into managerial roles to advance in their careers, but management requires a different skill set than risk selection and pricing.

In our experience, not all expert underwriters want to be managers, but most underwriters want to advance in their careers. This is particularly important for expert underwriters with strong technical skill sets, who are likely to be especially valuable because they are adept at using technology to manage complex risks. To facilitate these experts’ career development and—crucially—retain them, leaders should create parallel career tracks for managers and nonmanagers. Experts who choose not to pursue management roles should be able to take on roles that allow them to share their knowledge and experience throughout the organisation.

A comprehensive approach to underwriting career paths includes creating clear underwriting roles, a competency-based promotion system, transparent expectations at each step, and continuous progression for nonmanagerial underwriting experts. Career paths should also cover a variety of underwriting roles, including production, portfolio, and operations underwriting.


Underwriting has always been strategically important, and we believe that it will only become more so. P&C leaders can unlock underwriters’ productivity by supporting their development and letting them function as hedge-fund managers do, with expansive portfolios. The prize is an outsize competitive advantage.

Full article with thanks to: mckinsey.com/industries/financial-services/our-insights/underwriting-talent-strategies-for-property-and-casualty-insurers

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